Video production is the practice of creating video by shooting images (videography), and creating combinations and discounts of parts of this video in live production and post-production (video editing). In most cases the recorded video will be recorded on the most current electronic media such as SD cards. In the past footage has been captured on video tape, hard disk, or solid state storage. Video tape capture is now obsolete and solid state storage is reserved for only that, storage. It is currently distributed digitally in formats such as the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It is the equal of filmmaking, but with images recorded digitally instead of on film stock.
Practically, video production is the service and art of creating content and delivering a finished movie product. This can include production of televIsion programs, television advertisements, corporate movies, event videos, wedding videos and special-interest home videos. A video production can range in size. Examples include:
- A household making home movies using a prosumer camcorder,
- a solo camera operator using a professional movie camera in a single-camera setup (aka a "one-man band"),
- a videographer using a solid person,
- a multiple-camera setup shoot in a tv studio
- a production truck requiring a tv crew for an Corporate Video Production electronic field production (EFP) with a click here production company using set construction on the backlot of a film studio.
Shooting techniques and styles include:
- Using a tripod for a locked-down, stable shooter;
- hand-held for a bigger frame of motion to attain more jittery camera angles or looser shots to depict natural motion
- integrating various camera angles such as the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (see the Kiddo/Driver fight in Kill Bill Vol. 2);
- on a jib or crane which easily soars to varying heights as seen in the finale of the movie Grease;
- using a Steadicam for smooth motion as the camera operator incorporates moving cinematic techniques such as moving through chambers, as seen in The Shining.
Video production is basically the entire process of developing a video. Whether it is a short movie, a full-length movie, business advertising video, tv commercial, music video, or other type of film, the process may vary somewhat with the particulars, but the general process is basically the same. The basic process can be broken down into three subcategories.
These three subcategories include all facets of video production, from the moment an idea pops into your head to the moment the film is released to the general public. In this guide, we'll attempt to provide you with the obvious definition of video production by describing the entire process of video production.3 Main Stages of Video Production
This is the planning stage. There'll be no recording in this process, just preparation.
- An idea is formed
- The script is written
- The cast is chosen
- The sound and video crew members are chosen
Scene locations are chosen, the script is revised and edited if necessary, and an outline of the whole recording process is made.
There are lots of additional factors that must be reviewed as well. Proper lighting for each scene is crucial.
Once all the crew and cast have been hired, and the script was edited and approved, the actual manufacturing process can begin. Crew and cast members all travel to each location, and each scene is shot until it is satisfactory. Then everyone will proceed to another scene. This process repeats until every scene in the film has been shot. After each scene has been properly taken, it is time to move on to the next stage of post-production.
Post-production covers all actions that are performed after the actual shooting of the movie was completed. Including merging each scene, syncing audio and video, editing sound and video, and adding special effects.Professional Video Production
There are many businesses that offer video production as a service. This allows companies and individuals that don't have any filmmaking experience to make marketing videos or other business-related videos to enhance their more info company image, and showcase their services and products.
For video production to be prosperous, there has to be much more behind it than just a guy with a camera. The video must be distributed and targeted correctly, or the movie is only going to reach a small number of potential customers. A video describing a general overview of your products and/or services is great when you've got a stand-out market, but if you have competition, your movie must show the potential customer why they should choose your company over your competitor's business. Because of this, you might achieve better results by creating several short videos, each targeted at a particular demographic. The videos can then be distributed through the correct platforms to reach the maximum number of people who may be interested in your business's services.
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